Video marketing is one of the most powerful, yet least understood areas of digital marketing.

On this fully-online 8 week course, you will learn from one of Ireland’s leading video production experts, Una O’ Dowd, and see first-hand what goes into producing videos and how to use videos to effectively promote your business online.


Topics include:

  • an introduction to video marketing
  • how to upload and promote a video on YouTube
  • recommended technologies for video capture, hosting and editing
  • video production: creating sales videos
  • video production: creating screencasts
  • video production: working with specialists/technicians
  • do’s and don’ts for video marketing
  • planning your own video production project


Course Outline

Week 1:

  • An introduction to video marketing
  • A few Case Studies


Week 2:

  • How to record a video using your webcam (using screencast software)
  • Exercise: create and upload a sales video for your


Week 3: 

  • How to create video tutorials
  • How to edit videos


Week 4:

  • An introduction to YouTube
  • Creating a YouTube channel
  • Uploading a video to YouTube


Week 5

  • Using video for content marketing
  • Doing video interviews with Google Hangouts


Week 6

  • Look your best with these lighting and audio tips
  • The best equipment for the job
  • Choosing a video hosting platform
  • Planning and producing high quality videos


Week 7

  • Analysis of a successful sales video
  • Analysis of successful video marketing campaigns


Week 8

  • Live Class / Open Discussion (via Skype)


Why choose this video marketing training course?

  • It’s practical – Unlike many other lecture-based training courses, this course focuses on practical skills that you can immediately apply to your business so that you can start driving more traffic and more sales online.
  • It’s on-demand – Because this course is delivered online, you can learn from anywhere at anytime, on any device. Lessons are accessible from your phone, your tablet or your computer and can be taken from home, the office, the train – or anywhere.
  • Hands-on support – Getting 1-on-1 help and support from a teacher in a crowded lecture hall is next to impossible. With our online system, you will have full access to a leading expert who will take a proactive interest in your specific set of business requirements and offer you support, guidance and assistance every step of the way.


Still not sure? This training course comes with a money-back guarantee!

30 day Money-Back Guarantee!

We’re ready to prove everything we claim. Take the course and if  does not live up to any of the claims stated here, just let us know within 30 days and get every penny back. No hassles and we can part as friends. 100% Money-Back Guaranteed.

Úna O'Dowd

I specialise in Video Marketing. I look after corporate video promos, TV commercials and corporate training videos and infomercials. I also train workshops in DIY Video marketing and editing workshops to help business get online, build their profile and rank highly on SEO.

1 Comment

  1. My partner Frank Muracu is a very talented hand carver. He carves anything from wood, marble and coal. He has done sticks, plaques, headstones, and various things. He is on facebook if you would like to look at his work. We are both unemployed, I would love to do this course to help him promote his work as all he has done so far is donate or given as presents. He would love to continue this as work.
    He is 59 this year, I am 55, he only started 2 years ago. If you could help in any way I would appreciate any advice, I cannot afford the fee. Is there any way possible I could join to help him. I am willing to travel for the course to help him. We live in New Ross Co Wexford.


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  • Tutor: Una O' Dowd
  • Next Start Date TBA
  • Includes: Downloadable video and notes, 24/7 access, 3 months of support
  • Enjoy a 30 day money back guarantee

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