This hands-on 8 week course will quickly teach you how to utilise the best tools from Social Media to help you market your business in a digital world. You will learn how to create a strong Digital Marketing Campaign to best reach your customers, build your brand, and grow your business online.

Learn from one of Ireland’s leading digital media and marketing experts, Sam Lyons, and walk away with a clear cut digital strategy for choosing the correct social media channels for your business, as well as a solid understanding of how to use these channel to grow engagement with your brand and drive sales online..

This course is delivered online over 8 weeks and consists of 8 lessons with support offered by the tutor for a period of 2 months.


Learning Outcomes

On completing this training course, you will have gained the skills and insight how social media and digital marketing can grow your business online through understanding channel best practices and essentials.


Learning outcomes include:

  • What is Digital & Media Marketing
  • Customers Personas
  • How to develop your online brand
  • Inbound & Email Marketing
  • Search Engine Optimisation (SEO)
  • Lead Generation
  • Online Advertisements – PPC
  • How to build a Content Strategy
  • Social Media Marketing – Facebook, Twitter, LinkedIn, YouTube, Pinterest, Blogging and Instagram
  • Mobile Marketing
  • Identifying and connecting with influencers
  • Data Analytics & Monitoring
  • Planning and Implementing a Digital Marketing Strategy



Course Outline

Module 01 

  • Blogging explained with an analysis of leading blogs
  • Q & A

Module 02: 

  • The key ingredients of a successful blog
  • Q & A

Module 03:

  • Blogging technologies
  • Q & A

Module 04:

  • How to write a great blog post
  • Q & A

Module 05:

  • How to develop your online community
  • Q & A

Module 06:

  • how to get traffic to your blog
  • Q & A

Module 07:

  • how to generate revenue from your blog
  • Q & A

Module 08:

  • how to set targets and measure results
  • Q & A


Frequently Asked Questions

  • Do I need any special software? No. You can complete this course from anywhere with an Internet connection.  Suitable for users of laptops, desktops, tablets and smartphones.
  • How long do I have access for? You get full access to the lessons and support for 3 months from commencement of the course.
  • Do I need a background in marketing or IT? No. The course is designed for beginners with no previous experience.
  • How much work is involved? The course consists of 8 core lessons and each lesson last 30-40minutes.
  • How can I get help if I need it? Full support is offered by your tutor which is carried out via discussion forums. You can ask for help without leaving a lesson and the tutor will generally respond within minutes.
  • How much does the course cost? We’re delighted to offer a special introductory price for this training at just €299.
  • What do I  get when I register? Once registered, you will be given full details on how to join the course. When the start date arrives, you will be able to log in to the virtual classroom and view the lesson for that week.
  • When does the course start? TBA


Still not sure? This training course comes with a money-back guarantee!

30 day Money-Back Guarantee!

We’re ready to prove everything we claim. Take the course and if  does not live up to any of the claims stated here, just let us know within 30 days and get every penny back. No hassles and we can part as friends. 100% Money-Back Guaranteed.

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  • Tutor: Sam Lyons
  • Next Start Date TBA
  • Includes: 3 months on-demand access, downloadable lesson videos, hands-on support and a 30 day money back guarantee

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