Retargeting is one of the most powerful new technologies to emerge in the field of digital advertising in the last number of years.

Learn from one of Ireland’s leading retargeting experts, Gary Fox, and get the inside track on using retargeting for engage with leads and grow your sales online

On this fully-online 8 week training course, Gary will step you through everything, from setting up your first retargeting campaign, to driving sales and measuring your ROI.

This course is ideal for:

  • Entrepreneurs
  • Marketing Managers and digital marketing executives
  • Marketing & eCommerce students



Course Outline

Module 01

  • What is Retargeting/Remarketing?
  • How is it different to display advertising?
  • When should I use retargeting and for what purpose? How does it differ for an online shop/service/event/download?
  • How does retargeting fit into your online marketing plan.

Module 02:

  • How to get started?
  • What company should I choose? Google, Facebook, AdRoll, Criteo?
  • Should I go direct or use a third party?
  • Task / Q & A

Module 03:

  • Campaign Strategies
  • Identifying goals such as ROI, CPM.
  • Learning how to create retargeting ads.
  • Writing tag lines and copy for your campaigns
  • Task/Q & A

Module 04:

  • Advanced campaign setup
  • Segmentation and how it impacts your campaigns.
  • What is a conversion segment and why do I need one?
  • How to correctly analyse ROI.
  • Case Study
  • Task/Q & A

Module 05:

  • Retargeting on Facebook
  • Setting up your first campaign
  • Setting goals, monitoring progress & campaign optimisation
  • Task/Q & A

Module 06:

  • Create your first campaign with Google Remarketing
  • Adding remarketing to your current Google campaigns
  • Setting goals, monitoring progress & campaign optimisation
  • Task/Q & A

Module 07:

  • Retargeting with AdRoll
  • How AdRoll is different from Google/Facebook.
  • Setting up your account and launching your first campaign
  • Task/Q & A

Module 08:

  • Analysis of live student campaigns.
  • Advanced retargeting strategies.
  • Final Q & A


Why choose this Retargeting training course?

  • It’s practical – Unlike many other lecture-based training courses, this course focuses on practical skills that you can immediately apply to your business so that you can start driving more traffic and more sales online.
  • It’s on-demand – Because this course is delivered online, you can learn from anywhere at anytime, on any device. Lessons are accessible from your phone, your tablet or your computer and can be taken from home, the office, the train – or anywhere.
  • Hands-on support – Getting 1-on-1 help and support from a teacher in a crowded lecture hall is next to impossible. With our online system, you will have full access to a leading expert who will take a proactive interest in your specific set of business requirements and offer you support, guidance and assistance every step of the way.


Frequently Asked Questions

  • Do I need any special software? No. To complete this  training course you just need: an Internet connection and a laptop or desktop computer with a web browser and speakers/headphones. Smartphone’s and tablets are not suitable.
  • How long do I have access for? You get full access to the lessons, support, and various software tools from commencement of the course.
  • Do I need a background in marketing or IT? No. The course is designed for beginners with no previous experience.
  • How much work is involved? The course consists of 8 core lessons and each lesson takes 30-40minutes to complete. On average, the course involved 1 hour a week over 8 weeks.
  • How can I get help if I need it? Your progress is closely monitored by your tutor. You can ask for help without leaving a lesson and the tutor will generally respond within minutes. The tutor can also see your practice site and fix problems for you remotely
  • How much does the course cost? We’re delighted to offer a special introductory price for this training at just €399, with an early-bird price of only €299.
  • What do I  get when I register? Instant access to 8 interactive lessons, first-class support from an experienced tutor,  and a 30 day money-back guarantee if you are not 100% satisfied with our service
  • When does the course start? The next start date is October 7 2015.



Still not sure? This training course comes with a money-back guarantee!

30 day Money-Back Guarantee!

We’re ready to prove everything we claim. Take the course and if  does not live up to any of the claims stated here, just let us know within 30 days and get every penny back. No hassles and we can part as friends. 100% Money-Back Guaranteed.



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  • Tutor: Gary Fox
  • Next Start Date TBA
  • Includes: notes, videos, live-video classes, access to lessons and support for 2 months, 30-day money back guarantee

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