This hands-on 8 week course will quickly teach you how to evaluate the performance of your website and digital marketing strategies using Google Analytics.
Learn from one of Irelands leading Google Analytics experts how to set targets and measure results using the powerful free tool from Google.
This course is delivered online over 8 weeks and consists of 8 lessons with support offered by the tutor for a period of 3 months.
On completing this training course, you will have gained the skills and confidence to setup Google Analytics, integrate it with your website and other digital marketing activities and much more.
Learning outcomes include:
- Google Analytics setup
- Navigating your Google Analytics account and understanding key metrics
- How to setup Goals and measure ROI
- How to do split A/B testing and conversion optimisation
- Introduction to Google Analytics
- How to create an account and tracking code
- Adding the code to your website
- Customising your account settings
- Adding social media post-level insights and simple goals
- Getting to know the Google Analytics dashboard
- Analysing insights with examples including comparative analysis (MOM / YOY) and creating custom dashboards
- Deep-diving into data – Segmentation
- Sharing Adwords data with Analytics for deeper analysis
- Experiments (A/B testing) to evaluate the best page layouts
- An overview of flows, funnels and Conversion Optimisation
- Monitoring how people navigate the website and where to optimise to improve performance
Why choose this Google Analytics training course?
- It’s practical – Unlike many other lecture-based training courses, this course focuses on practical skills that you can immediately apply to your business so that you can start driving more traffic and more sales online.
- It’s on-demand – Because this course is delivered online, you can learn from anywhere at anytime, on any device. Lessons are accessible from your phone, your tablet or your computer and can be taken from home, the office, the train – or anywhere.
- Hands-on support – Getting 1-on-1 help and support from a teacher in a crowded lecture hall is next to impossible. With our online system, you will have full access to a leading expert who will take a proactive interest in your specific set of business requirements and offer you support, guidance and assistance every step of the way.
Frequently Asked Questions
- Do I need any special software? No. You can complete this course from anywhere with an Internet connection. Suitable for users of laptops, desktops, tablets and smartphones.
- How long do I have access for? You get full access to the lessons and support for 3 months from commencement of the course.
- Do I need a background in marketing or IT? No. The course is designed for beginners with no previous experience.
- How much work is involved? The course consists of 8 core lessons and each lesson last 30-40minutes.
- How can I get help if I need it? Full support is offered by your tutor which is carried out via discussion forums. You can ask for help without leaving a lesson and the tutor will generally respond within minutes.
- How much does the course cost? We’re delighted to offer a special introductory price for this training at just €299.
- What do I get when I register? Once registered, you will be given full details on how to join the course. When the start date arrives, you will be able to log in to the virtual classroom and view the lesson for that week.
- When does the course start? TBA
Some kind words about Tina
Christina worked with Travelbuddy on a contract basis and brought a huge amount of knowledge and insight to how we looked at Google Analytics. Her customisation of our Analytics Account and addition of ecommerce tracking greatly assisted us in the usable information we were able to pull out of the system. Far better than anything we could have done ourselves. I look forward to working with Christina again on future projects.
Peter Conway, Travel Buddy
We sought Tina’s assistance for our social media strategy and her advice was invaluable. Her expertise & knowledge worked for our facebook and twitter pages. The relevance of her online marketing and analytics service has given us a very positive start.
Mary Bernard, The Maryborough House Hotel
Still not sure? This training course comes with a money-back guarantee!
We’re ready to prove everything we claim. Take the course and if does not live up to any of the claims stated here, just let us know within 30 days and get every penny back. No hassles and we can part as friends. 100% Money-Back Guaranteed.