Developing a new email strategy? Learn the key factors to consider in planning and a few advanced techniques to ensure success.

Email marketing can accomplish or contribute to a broad spectrum of marketing objectives from branding to acquisition to lead generation, to generating direct sales and improving customer retention. This programme walks you through different marketing objectives with email and strategising on a campaign that is right for you.


You Will Learn

  • Align your specific marketing objectives with email
  • Establishing email marketing strategy
  • Identify customer acquisition and retention objectives
  • Structure both broadcast and trigger email campaigns
  • How to measure your results


Course Outline

Module 01

  • An introduction to email marketing
  • Twitter basics
  • Q & A

Module 02:

  • Setting up your MailChimp account
  • Q & A

Module 03:

  • Planning your first email campaign
  • Q & A

Module 04:

  • Getting more subscribers to your list
  • Q & A

Module 05:

  • Writing effective sales copy
  • Q & A

Module 06:

  • Tracking performance and measuring results
  • Q & A

Module 07:

  • Live class (via Google Hangouts)

Module 08:

  • Going forward with email
  • Q & A



Why choose this Email Marketing training course?

  • It’s practical – Unlike many other lecture-based training courses, this course focuses on practical skills that you can immediately apply to your business so that you can start driving more traffic and more sales online.
  • It’s on-demand – Because this course is delivered online, you can learn from anywhere at anytime, on any device. Lessons are accessible from your phone, your tablet or your computer and can be taken from home, the office, the train – or anywhere.
  • Hands-on support – Getting 1-on-1 help and support from a teacher in a crowded lecture hall is next to impossible. With our online system, you will have full access to a leading expert who will take a proactive interest in your specific set of business requirements and offer you support, guidance and assistance every step of the way.



Frequently Asked Questions

  • Do I need any special software? No. You can complete this course from anywhere with an Internet connection.  Suitable for users of laptops, desktops, tablets and smartphones.
  • How long do I have access for? You get full access to the lessons and support for 3 months from commencement of the course.
  • Do I need a background in marketing or IT? No. The course is designed for beginners with no previous experience.
  • How much work is involved? The course consists of 8 core lessons and each lesson last 30-40minutes.
  • How can I get help if I need it? Full support is offered by your tutor which is carried out via discussion forums. You can ask for help without leaving a lesson and the tutor will generally respond within minutes.
  • How much does the course cost? We’re delighted to offer a special introductory price for this training at just €299.
  • What do I  get when I register? Once registered, you will be given full details on how to join the course. When the start date arrives, you will be able to log in to the virtual classroom and view the lesson for that week
  • When does the course start? TBA



Still not sure? This training course comes with a money-back guarantee!

30 day Money-Back Guarantee!

We’re ready to prove everything we claim. Take the course and if  does not live up to any of the claims stated here, just let us know within 30 days and get every penny back. No hassles and we can part as friends. 100% Money-Back Guaranteed.


Karl Murray

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  • Tutor: Karl Murray
  • Starts: October 12, 2015
  • Includes: 8 weeks lessons, downloadable lesson videos, 2 months access to tutor and a 30 day money back guarantee

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