• branding-training

What is a brand, and how can it help your business stand out in a busy marketplace?

Your logo, your website, the language and graphics that you use across all your advertising and promotional material are all critical in getting noticed, getting remembered and staying ahead of the competition.

This hands-on 8 week practical course will teach you how to develop a great brand.

You’ll learn how your brand can engage and connect more effectively with your customer, and develop long-term, higher quality business for you.

You’ll learn how to work with graphic and web designers in order to build your brand and promote your business successfully online.

We’ve asked one of Ireland’s leading branding experts, Owen Barry of Create Brand Consultants, to help you discover the tools and strategies that will help you to become more visible, attract and retain your target customers, and quickly grow your business.

This course is delivered online over 8 weeks and consists of 8 lessons with support offered by the tutor for a period of 3 months.

 

Learning Outcomes

On completing this training course, you will have gained the skills and knowledge to create and position your brand so that it gets noticed both online and offline.

Learning outcomes include:

  • How to develop a unique voice for your business
  • Creating a world-class logo, website and other marketing collateral that reflect your business strategy
  • How a well-planned brand can grow your business online and offline
  • How to work effectively with graphic and website designers
  • How to attract and retain better quality customers

 

Course Outline

Week One

  • Introduction to branding
  • How effective branding can help your business
  • Planning your brand
  • Developing a brand in line with your business strategy

Week Two

  • The “Discovery” process: All about You
  • Identifying what is unique about you and your offer
  • Identifying your values and your motivation

Week Three

  • The “Discovery” process: All about your Customer
  • Understanding your audience and customer profiling
  • The “Discovery” process: All about the Market
  • Identifying and analyzing your competitors

Week Four

  • Your logo – Key elements of a great logo
  • Briefing a logo designer
  • Ensuring that the designer meets your expectations
  • The power behind your business card

Week Five

  • Colour, Tone of Voice and Language
  • Finding the right visual language for your business
  • Photography, Illustration & Copywriting
  • Buying stock images & getting high-quality graphics
  • Legal issues

Week Six

  • Your Website – Key elements of a well designed website
  • Briefing a website designer/developer
  • Ensuring that the designer meets your expectations
  • Customer Engagement and Call to Action

Week Seven

  • Your Website – Technical considerations
  • Ready-made templates versus bespoke design solutions
  • Domain names and hosting overview
  • Maintenance and Back-ups
  • Getting your Website more visible

Week Eight

  • Common branding mistakes to avoid
  • Growing your brand as your business grows
  • Q & A

 

 

 

Why choose this branding training course?

  • It’s practical – Unlike many other lecture-based training courses, this course focuses on practical skills that you can immediately apply to your business so that you can start driving more traffic and more sales online.
  • It’s on-demand – Because this course is delivered online, you can learn from anywhere at anytime, on any device. Lessons are accessible from your phone, your tablet or your computer and can be taken from home, the office, the train – or anywhere.
  • Hands-on support – Getting 1-on-1 help and support from a teacher in a crowded lecture hall is next to impossible. With our online system, you will have full access to a leading expert who will take a proactive interest in your specific set of business requirements and offer you support, guidance and assistance every step of the way.

 

Frequently Asked Questions

  • Do I need any special software? No. You can complete this course from anywhere with an Internet connection.  Suitable for users of laptops, desktops, tablets and smartphones.
  • How long do I have access for? You get full access to the lessons and support for 3 months from commencement of the course.
  • Do I need a background in marketing or IT? No. The course is designed for beginners with no previous experience.
  • How much work is involved? The course consists of 8 core lessons and each lesson last 30-40minutes.
  • How can I get help if I need it? Full support is offered by your tutor which is carried out via discussion forums. You can ask for help without leaving a lesson and the tutor will generally respond within minutes.
  • How much does the course cost? We’re delighted to offer a special introductory price for this training at just €299.
  • What do I  get when I register? Once registered, you will be given full details on how to join the course. When the start date arrives, you will be able to log in to the virtual classroom and view the lesson for that week.
  • When does the course start? TBA

 

Still not sure? This training course comes with a money-back guarantee!

30 day Money-Back Guarantee!

 

We’re ready to prove everything we claim. Take the course and if  does not live up to any of the claims stated here, just let us know within 30 days and get every penny back. No hassles and we can part as friends. 100% Money-Back Guaranteed.

Owen Barry

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€299.00
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  • Tutor: Owen Barry
  • Next Start Date TBA
  • Includes: 8 on-demand lessons, 3 months support, downloadable videos and a 30 day money back guarantee

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