This 8 week online training course will quickly teach you how to setup, manage and promote a blog for your business website so that you can enjoy more traffic, more leads, more sales and better relationships with customers and partners.

Learn from one of Ireland’s leading business blogging experts, Aine Bermingham, and get the inside track on starting and growing a successful blog for your business.

This course is delivered online over 8 weeks and consists of 8 lessons with support offered by the tutor for a period of 2 months.


Learning Outcomes

On completing this training course, you will have gained the skills and confidence to create and manage your own business blog.

Learning outcomes include:

  • creating content for your audience
  • key blogging technologies
  • content planning
  • guest posting
  • getting traffic to your blog
  • turning your readers into customers
  • marketing your blog effectively


Course Structure

This course is delivered fully-online and on-demand – meaning you can work at your own pace, from anywhere.


The Learning Environment

Our unique online teaching system has been piloted by leading third level colleges and offers the same high-standard of tutor-led instruction you would expect from classroom-based training course in a leading college.

Lessons include pre-recorded video classes, downloadable notes and on-demand support from an experienced tutor.


Course Outline

Module 01

  • Business blogging explained with an analysis of successful business blogs
  • Q & A

Module 02:

  • The key ingredients of a successful business blog
  • Q & A

Module 03:

  • Blogging hacks: finding relevance, adding value, and formats that work
  • Q & A

Module 04:

  • How to write a great blog post
  • Q & A

Module 05:

  • Marketing your blog effectively using social media and email
  • Q & A

Module 06:

  • Optimising your blog for search engines
  • Q & A

Module 07:

  • Using your business blog to drive sales
  • Q & A

Module 08:

  • How to plan content, set targets and measure results
  • Q & A



Why choose this Blogging training course?

  • It’s practical – Unlike many other lecture-based training courses, this course focuses on practical skills that you can immediately apply to your business so that you can start driving more traffic and more sales online.
  • It’s on-demand – Because this course is delivered online, you can learn from anywhere at anytime, on any device. Lessons are accessible from your phone, your tablet or your computer and can be taken from home, the office, the train – or anywhere.
  • Hands-on support – Getting 1-on-1 help and support from a teacher in a crowded lecture hall is next to impossible. With our online system, you will have full access to a leading expert who will take a proactive interest in your specific set of business requirements and offer you support, guidance and assistance every step of the way.



Frequently Asked Questions

  • Do I need any special software? No. You can complete this course from anywhere with an Internet connection.  Suitable for users of laptops, desktops, tablets and smartphones.
  • How long do I have access for? You get full access to the lessons and support for 3 months from commencement of the course.
  • Do I need a background in marketing or IT? No. The course is designed for beginners with no previous experience.
  • How much work is involved? The course consists of 8 core lessons and each lesson last 30-40minutes.
  • How can I get help if I need it? Full support is offered by your tutor which is carried out via discussion forums. You can ask for help without leaving a lesson and the tutor will generally respond within minutes.
  • How much does the course cost? We’re delighted to offer a special introductory price for this training at just €299.
  • What do I  get when I register? Once registered, you will be given full details on how to join the course. When the start date arrives, you will be able to log in to the virtual classroom and view the lesson for that week.
  • When does the course start? TBA



Still not sure? This training course comes with a money-back guarantee!

30 day Money-Back Guarantee!

We’re ready to prove everything we claim. Take the course and if  does not live up to any of the claims stated here, just let us know within 30 days and get every penny back. No hassles and we can part as friends. 100% Money-Back Guaranteed.

Aine Bermingham

Digital marketing specialist, Ireland and UK. Blogging for business specialist, trainer, speaker and consultant. Business blogger, and contributor to Irish Tech News and International Business Times UK. Digital marketing consultant, trainer, speaker and doer! Chartered Marketer and founder of Utter Digital.

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  • Tutor: Aine Bermingham
  • Duration: 8 weeks
  • Next Start Date TBA
  • Includes: Downloadable videos and notes, 24/7 access to lessons and support for 2 months, 30 day money back guarantee

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