This hands-on 8 week course will quickly teach you how to drive traffic in a highly cost-effective way using Google Adwords.

Learn from one of Irelands leading Google Adwords experts, Joanne Casey from award winning digital analytics agency GlowMetrics, and get stepped through creating and managing a successful Adwords campaign for your business.

This course is delivered online over 8 weeks and consists of 8 lessons with support offered by the tutor for a period of 3 months.


Learning Outcomes

On completing this training course, you will have gained the skills and confidence to setup Google Analytics, integrate it with your website and other digital marketing activities and much more.

Learning outcomes include:

  • How to sign up to Adwords
  • Navigating the Adwords interface
  • Creating your first campaign
  • Write effective sales copy for your ads
  • Designing effective landing pages to increase conversions
  • managing your campaign to increase click through rates and minimise cost


Course Outline

Module 01 

  • Google Adwords Explained
  • Q & A

Module 02: 

  • How to setup your Google Adwords account
  • Q & A

Module 03:

  • Creating your first ad campaign
  • Q & A

Module 04:

  • Sales copy and landing pages
  • Q & A

Module 05:

  • Refining your campaign to improve conversions and reduce cost
  • Q & A

Module 06:

  • Analysing your campaigns performance
  • Q & A

Module 07:

  • A Live class
  • Q & A

Module 08:

  • Setting targets, measuring results and going forward
  • Q & A


Why choose this Google Adwords training course?

  • It’s practical – Unlike many other lecture-based training courses, this course focuses on practical skills that you can immediately apply to your business so that you can start driving more traffic and more sales online.
  • It’s on-demand – Because this course is delivered online, you can learn from anywhere at anytime, on any device. Lessons are accessible from your phone, your tablet or your computer and can be taken from home, the office, the train – or anywhere.
  • Hands-on support – Getting 1-on-1 help and support from a teacher in a crowded lecture hall is next to impossible. With our online system, you will have full access to a leading expert who will take a proactive interest in your specific set of business requirements and offer you support, guidance and assistance every step of the way.


Frequently Asked Questions

  • Do I need any special software? No. You can complete this course from anywhere with an Internet connection.  Suitable for users of laptops, desktops, tablets and smartphones.
  • How long do I have access for? You get full access to the lessons and support for 3 months from commencement of the course.
  • Do I need a background in marketing or IT? No. The course is designed for beginners with no previous experience.
  • How much work is involved? The course consists of 8 core lessons and each lesson last 30-40minutes.
  • How can I get help if I need it? Full support is offered by your tutor which is carried out via discussion forums. You can ask for help without leaving a lesson and the tutor will generally respond within minutes.
  • How much does the course cost? We’re delighted to offer a special introductory price for this training at just €299.
  • What do I  get when I register? Once registered, you will be given full details on how to join the course. When the start date arrives, you will be able to log in to the virtual classroom and view the lesson for that week.
  • When does the course start? TBA


Still not sure? This training course comes with a money-back guarantee!

30 day Money-Back Guarantee!

We’re ready to prove everything we claim. Take the course and if  does not live up to any of the claims stated here, just let us know within 30 days and get every penny back. No hassles and we can part as friends. 100% Money-Back Guaranteed.

Joanne Casey

Joanne has a wealth of experience working on digital marketing campaigns, specialising in search strategy, conversion optimisation, econometric modelling, web analytics and usability. She has executed and managed many large scale campaigns across the UK and Ireland for a number of clients including TV3, Trader Media Group, Betfair, Tourism & Discover Ireland, O2, Vodafone, P&G, Siemens, Sage, uSwitch, Electric Ireland and Kraft.
Joanne is also an experienced trainer having developed many customised corporate training schemes and regularly speaks at digital and analytics events across Ireland and the UK. She has a particular interest in ensuring clients get the best return on investment from offline and online campaigns and is currently in the process of building analytics software to integrate, evaluate and optimise marketing performance.

Ask a question

Your email address will not be published. Required fields are marked *

Add to wish list
Register Now
  • Tutor: Joanne Casey
  • Next Start Date TBA
  • Includes: on-demand access, downloadable lessons, 3 months support and a 30 day money back guarantee

Pin It on Pinterest